About
Moushimi Doshi
- Computer Engineering, Nanyang Technological University.
- Finance, University of Michigan.
- Corporate career at Boeing, PepsiCo, Bank of America, American Axle and BAX Global.
- Founder of Wheel of Will.
I have spent my life between systems and people: reading the structure of things as an engineer, the allocation of things in finance, and, for about twenty years, the lives of couples and families as they are actually lived. Wheel of Will is where those three meet.
Engineering taught me to read a system by its structure: inputs, processes, outputs, and the loops that keep producing the same result. A life runs the same way. It executes code it did not write, laid down before it could choose, by people no longer in the room. When the output is unwanted, you do not argue with it. You find the instruction, and you decide whether to keep running it.
Finance taught me allocation. Capital placed in one place cannot be placed in another. The true cost of any choice is the best thing you did not choose. A life runs on the same arithmetic, in a currency that does not replenish. Every hour given to one thing is withheld from another, whether or not anyone ran the numbers.
By appointment only.
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